Monday, December 24, 2007

Become An Astonishing He-Man - Part One

For my first post here I thought I'd go with a few classic scrawny nerd turned giant meathead ads. You literally can't pick up a comic from the 50's or 60's without finding one of these Charles Atlas (or Charles Atlas-esque guy) muscle building ads. I've noticed that most of these ads use the phrase "He-Man" a lot. Not sure what that's about, but it's a little weird.




Everlasting Strength and Health must be one hell of a book. Seeing how the people in the before and after pictures are all wearing the same clothes it seems to suggest that massive bulking up is achievable in the span of a single afternoon. At least he doesn't look like a sickly Don Knotts anymore.



"WITH ONE hand I can now lift overhead a boy weighing 145 pounds." Is that really a very useful skill? Boy lifting? I can't imagine a time another human being would need to be lifted over your head. Also, is it just me or is this ad kind of a dick? Calling people "skinny wrecks" while George F. Jowett gives us the international "jerkoff" hand gesture.



And we end with an example of some early Photoshop airbrushing type work (known as Photoshoppe back then). They just slapped this kids head and questionably long neck on some big shiny, oddly proportioned body builder's body. At least the top half of the body, the legs and buldgeless crotch actually look rather feminine.


Well, that's it for now. It all seems a bit homoerotic doesn't it? Just remember, if you're huge and able to kick the ass of other huge men, women will have sex with you.